ATLANTE, March 14, 2022 /PRNewswire/ — Craneware (AIM: CRW.L), the healthcare market leader in automated value cycle solutions, today announced the unveiling of its new brand, The Craneware Group. This exciting initiative brings together former Craneware, Sentry Data Systems, Inc. and Agilum Healthcare Intelligence following Craneware’s acquisition of the two companies in July 2021.
The Craneware Group currently serves nearly 40% of US hospitals and more than 10,000 clinics and retail pharmacies across all major drugstore brands as well as local community pharmacies and clinics. Through the quality and breadth of the two companies’ combined solutions, Craneware will deliver far-reaching actionable insights for better operational and strategic decisions, helping to further improve supplier performance efficiencies so they can focus on service to their communities and their healthcare missions.
“This new chapter brings a deeper understanding of how three respected and established brands will – together – deliver continued measurable value to the evolution of the healthcare industry,” said Craneware Group CEO. Keith Neilson. “The Craneware Group demonstrates our unwavering commitment to be more than just a partner in the revenue cycle; we are committed to transforming the healthcare industry together with our customers, engaging closely with them to achieve operational, financial and clinical goals. »
The initial phase of the rebranding process is focused on key communications with employees and customers, which will include new digital marketing assets and deliverables focused on brand identity and warranties.
“This is an incredibly exciting time for the healthcare industry and for The Craneware Group,” said the Chief Marketing Officer. Marc Montgomery. “All of our new brand building work has been done with our stakeholders in mind – and we continue to encourage feedback from our employees, customers and partners as we honor legacy brands while bringing forward Craneware Group.”
About Craneware Group
Craneware (AIM: CRW.L), the leader in automated value cycle solutions, works with US healthcare providers to plan, execute and monitor financial and operational performance so they can continue to drive better results for the communities they serve. Craneware’s Trisus Platform combines revenue integrity, cost management, and decision support in a single SaaS platform. Our flagship solution, Chargemaster Toolkit®, is continuously recognized by KLAS in the Revenue Cycle – Chargemaster Management category and is part of our value cycle management suite, which includes charge capture, strategic pricing, 340B compliance, claims analytics, patient engagement, revenue recovery and retention, and cost and margin intelligence solutions. To learn more, visit craneware.com.
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